I’ve picked five issues to track in the lead-up to the election: the Economy, the NHS, Race/Immigration, Unemployment, and Poverty. This is from Ipsos MORI polling data.
The questions were:
Q What would you say is the most important issue facing Britain today?
Q What do you see as other important issues facing Britain today?
Below you see combined answers as a percentage of respondents.
By the way, until 2014 there was one category, ‘Race Relations/Immigration/Immigrants’, which in 2015 got split into two, one for Race, and one for Immigration. The vast bulk fell onto the Immigration side (an average of 4.25% for Race and 37.25% for Immigration).
I have no idea how this relates to the question of why so many people ended up voting Conservative on the day. We’ll have to wait a long time for any good data on that. The growth in concern over the NHS didn’t help Labour – perhaps because of Osborne’s last minute pledge of £8bn. The leveling off of concerns about the economy may have helped the Conservatives. The drop right at the end in concerns about unemployment and poverty were perhaps the effect of more surprise goodies from the Tories just before the election: free childcare for working families, the Right to Buy extension, etc.
The rest is darkness.